Sam’s Club

Design overview

November One Day is Sam’s Club’s largest campaign annually with sales grossing hundreds of millions of dollars. This year I was tapped to lead the campaign’s over arching look and feel. Knowing that the total number of campaign assets were to number over 200, I came up with a versatile solution that featured a holiday ornament theme that could showcase any one of the many Sam’s Club merchandise items featured during the promotion. With a well-established direction in place, I went on to personally design and deliver all final assets for the campaign including emails, social graphics, affiliate banners, onsite traffic drivers, and landing pages all of which included multiple versions for A/B testing.

And so much more

Being one of the world’s largest retailers, Sam’s Club maintains colossal sales goals. Internal business owners
rely on our design team to deliver best-in-class visual design to keep customers engaged on social media platforms, stay
updated with eye-catching emails, and generally drive traffic to Sam’s Club stores, website, and sales events. The two
campaigns highlighted above are just the tip of the iceberg. Below are more highlights of work I’m proud of from my
short time at one of the world’s largest retailers.

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