Design Overview

This rebranding and expansion project encompassed a whole lot of everything. I was initially tasked with an overhaul of the website, which then trickled into print and grassroots advertising. The advertising campaign was launched in partnership with Starbucks and Duracell. Key contributions included: Interactive design, photography and production: Conceptualized and executed the design of all printed assets. Orchestrated the product photoshoot for all images utilized in digital and print assets. Finalized all assets and packaged them for the dev team and the printer for campaign launch.

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